We started in 2014 as a clothing fit tech company – that specialised in fitting recommendation. A year later, we partnered with Europe’s largest retailer Lidl, to create the first virtual fitting app for uniforms.
It was in Silicon Valley on the ABC Accelerator program in 2016 that we realised that clothing was a fantastic way to monitor health. This data had clear value to the wellness industry and the product won us the Reinsurance Group of America Big Ideas Competition.
After years in fashion and wellness, we decided to bring the two worlds together. Our Active Fashion concept was born!
Our mission is to be the first to marry fashion & wellness under their common goal of making people feel & look good. We want our users to achieve their exercise & fashion desires under one simple & fun platform. Living healthy has become simple!Grega Trobec Founder & CEO