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Wellness

Amo

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Wellness

Amo

The wellness industry is powered by influencers & trainers. Amo is the Wellness Solution powered by influencers & trainers to help people lead a healthier lifestyle.

DATE

2019

CLIENT

Amo Ventures Ltd

CATEGORY

Wellness

The wellness industry is powered by influencers & trainers. Amo is the Wellness Solution powered by influencers & trainers.

DATE

2019

CLIENT

Amo Ventures Ltd

CATEGORY

Wellness

Unlocking The Potential

The Opportunity

Wellness is becoming the No.1 lifestyle value for consumers and they turn to wellness influencers to learn how to live a healthier life. The only place they can access all their favourite influencers is on Instagram. But have you ever tried to follow a workout or recipe on Instagram? It’s a user experience disaster – people need a more user friendly and engaging way to learn from their favourite trainers!

Its simple, the market needs a new home for wellness to help people lead a better lifestyle. As former professional athletes, regular fitness goers & UX designers, Amo saw an opportunity to become one of the main wellness lifestyle apps. Amo closely collaborated with fitness goers & influencers to build them the best mobile app to solve their wellness needs.

What we did

The Solution

Trainers can upload their existing videos into our smart workout template and create easy-to-follow workouts & recipes for their followers. These trainers invite their audience to subscribe to access all their content and have the full influencer experience on their own page.

Based on your active lifestyle, our home feed offers personalised content and smart recommendations that you can benefit from on a daily basis. Just like playlists, users can arrange all this content into their own library to help them lead a better lifestyle. Just like Spotify did for music, Amo is changing the way people access & consume fitness content. The next phase is to build our active community, where we unite people based on sharing their experience, results and tips on specific workouts & recipes!

What’s inside

Features

Workout Template

Trainers add their existing videos and input workout details to create workouts & recipes for their followers.

Trainer's Page

Access all types of trainers to access their workouts & recipes to have the full influencer experience.

Your Library

Just like playlists, save & arrange all this content into your library with smart recommendations to spice up your life.

Share Fitness Stories

A Filtering page with Fitness GIF’s, Stats & Animations to share the best fitness stories with our wellness community.

Our Design Process

Feel & Look

We developed a minimalistic design system and sleek interface that breathed premium and performance. We wanted to allow room for photos & videos of fitness influencers to make the platform more marketable

You want challenges, stats, authenticity — you go to Amo! Instagram’s content is rather static and hijacked with Ads, so we are bringing a fresh, stylish and animated look to purify the wellness community!

Words from the client

‘At Shiken our mission is to make learning as easy and stress-free as possible. The Styliff team was a great fit for us as working with them has also been easy and stress-free and allowed us to quickly scale our tech team and hit our KPIs and development goals on time. Styliff’s collaborative approach enabled quick integration into our existing dev and ops team and they immediately understood what was required. What we especially love about Styliff is their design-led approach which has helped to build on and optimise our existing UX.’

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