The wellness industry is powered by influencers & trainers. Amo is the Wellness Solution powered by influencers & trainers to help people lead a healthier lifestyle.
Amo Ventures Ltd
The wellness industry is powered by influencers & trainers. Amo is the Wellness Solution powered by influencers & trainers.
Amo Ventures Ltd
Unlocking The Potential
Wellness is becoming the No.1 lifestyle value for consumers and they turn to wellness influencers to learn how to live a healthier life. The only place they can access all their favourite influencers is on Instagram. But have you ever tried to follow a workout or recipe on Instagram? It’s a user experience disaster – people need a more user friendly and engaging way to learn from their favourite trainers!
Its simple, the market needs a new home for wellness to help people lead a better lifestyle. As former professional athletes, regular fitness goers & UX designers, Amo saw an opportunity to become one of the main wellness lifestyle apps. Amo closely collaborated with fitness goers & influencers to build them the best mobile app to solve their wellness needs.
What we did
Trainers can upload their existing videos into our smart workout template and create easy-to-follow workouts & recipes for their followers. These trainers invite their audience to subscribe to access all their content and have the full influencer experience on their own page.
Based on your active lifestyle, our home feed offers personalised content and smart recommendations that you can benefit from on a daily basis. Just like playlists, users can arrange all this content into their own library to help them lead a better lifestyle. Just like Spotify did for music, Amo is changing the way people access & consume fitness content. The next phase is to build our active community, where we unite people based on sharing their experience, results and tips on specific workouts & recipes!
Our Design Process
Feel & Look
We developed a minimalistic design system and sleek interface that breathed premium and performance. We wanted to allow room for photos & videos of fitness influencers to make the platform more marketable
You want challenges, stats, authenticity — you go to Amo! Instagram’s content is rather static and hijacked with Ads, so we are bringing a fresh, stylish and animated look to purify the wellness community!